Best Western is running a targeted bonus point promotion for stays at participating properties across Europe, Middle East, and Africa. Members who register for the offer can earn 5,000 bonus points for every two qualifying nights stayed, with a cap of 20,000 bonus points total.
The Offer
Here’s what you need to know:
- Bonus Structure: Earn 5,000 bonus points per 2 qualifying nights
- Maximum Bonus: 20,000 bonus points (requires 8 nights total)
- Registration Period: December 1, 2025 to February 1, 2026
- Stay Period: December 1, 2025 to February 1, 2026
- Eligible Regions: Ireland, Spain, Portugal, Netherlands, Belgium, Poland, Finland, Ukraine, Lithuania, Estonia, Georgia, Israel, Kazakhstan, Africa, Turkey, Middle East
- Registration Required: Yes, members must register before completing their first qualifying night
Steps to Participate:
- Register for the promotion (if already a member, log in; new members will be auto-enrolled)
- Set your earning preference to BWR points before your first qualified night
- Complete 2 qualifying nights at participating Best Western branded hotels
- Earn 5,000 bonus points per 2-night increment
- Repeat up to 4 times for maximum 20,000 bonus points
Good to Know
Key Restrictions:
- Earning preference must be set to BWR points (not airline miles) before the first qualifying night
- Promotion registration and BWR enrollment must be completed before the first qualified stay
- Maximum of 4 bonuses (20,000 points total) per member during the promotion period
- Bonus points may take up to 2 weeks to post after qualified nights
- Non-transferable and cannot be combined with other offers or discounts
- Void where prohibited by law
- All BWR program cancellation rules apply
Qualifying Nights:
A qualified night is defined as a stay of at least one night at any Best Western branded hotel in the eligible regions at a rate eligible for earning points. Excluded bookings: online travel agencies, tour operators, and special discounted rates (see BWR program rules for details).
Qualified nights must be completed by February 1, 2026 to count toward the promotion.
Eligible Brands:
All Best Western branded properties in the participating regions qualify, including WorldHotels collections, BW Premier Collection, Best Western Plus, Best Western, GLō, Sure Hotel, Residency, @HOME, and Sure Hotel Studio properties.
Is It Worth It?
This is a solid regional promotion with straightforward earning mechanics. At 5,000 bonus points per 2 nights, you’re looking at an extra 2,500 points per night—a meaningful boost on top of base earning.
Best Western Rewards points are valued around 0.5-0.6 cents per point, putting the bonus at roughly $12.50-$15 per night. That’s not game-changing, but it’s respectable for a standard bonus promotion.
The 20,000-point cap is reasonable and achievable for travelers planning multiple short trips or one extended stay across EMEA properties during the winter season. If you’re already planning stays in these regions between December and February, registering takes minimal effort.
Bottom Line
Best Western’s EMEA winter promotion offers a straightforward way to earn bonus points on stays you might already be planning. The 5,000 points per 2 nights bonus is decent but not exceptional, and the 20,000-point cap makes this most valuable for frequent or extended stays. If you’re traveling through Europe, Middle East, or Africa this winter, register for the offer—just remember to set your earning preference to BWR points first.
