Accor is running its annual Black Friday promotion with a straightforward 30% discount on stays of three nights or more. The offer covers bookings made through December 1st for travel between December 8th and March 15th across participating properties in Europe and North Africa.
You can book the promotion here.
This isn’t Accor’s most generous promotion of the year, but for travelers already planning multi-night stays in covered regions during the winter and early spring months, the math can work out favorably. The discount applies to flexible rates and stacks with ALL Accor membership benefits for additional savings.
The Offer
The core terms are simple but come with several restrictions worth noting:
- Discount: 30% off flexible rates
- Minimum stay: 3 nights (maximum 10 nights)
- Booking window: November 26 - December 1, 2025 (11:59 PM Paris time)
- Stay period: December 8, 2025 - March 15, 2026
- Geographic scope: Europe and North Africa (see full country list in terms)
- Eligible brands: Adagio Access, Adagio, by Mercure, greet, Handwritten, HotelF1, ibis budget, ibis Styles, ibis, Mama Shelter, Mercure, Mövenpick, Novotel, Novotel Living, Novotel Suites, Pullman, Swissôtel, and Tribe
- Booking channels: Accor websites, ALL mobile app, call center, direct at hotels, or traditional travel agencies using GDS
- Additional savings: ALL members can stack their Members Rate discount (up to 10% extra)
The discount is calculated off the flexible rate, which may or may not include breakfast depending on the property. No prepayment is required at booking, but you’ll need a valid credit card to guarantee the reservation.
Good to Know
Several restrictions limit the offer’s applicability:
- Country restrictions: Only properties in Albania, Algeria, Andorra, Armenia, Austria, Azerbaijan, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, France, French Guiana, Georgia, Germany, Greece, Hungary, Iceland, Israel, Italy, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lithuania, Luxembourg, Malta, Moldova, Monaco, Montenegro, Morocco, Netherlands, Poland, Portugal, Republic of Macedonia, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Tunisia, Ukraine, United Kingdom, and Uzbekistan participate
- Availability-dependent: Hotels can block out dates during the promotion period
- No group bookings: Offer is for individual travelers only
- Cannot combine: Doesn’t stack with other promotions except the Members Rate
- Tourist taxes: The 30% discount excludes tourist tax and ancillary service fees
- Standard cancellation: Follow each hotel’s cancellation policy as specified at booking
ALL Accor members earn points on these stays, credited within 10 days of checkout. If you’re not yet a member, you can register here for free to unlock the additional Members Rate discount.
Is It Worth It?
This is a standard seasonal sale rather than a standout promotion. The 30% discount is respectable but not exceptional by Accor’s historical standards—the brand has run similar or better offers during slower booking periods.
The value equation depends entirely on your travel plans:
When it makes sense:
- You’re already planning a European or North African trip during the December-March window
- You need at least 3 nights at the same property
- The flexible rate at your target hotel is reasonably priced to begin with
- You’re an ALL member who can stack the Members Rate
When to skip:
- You originally intended to stay fewer than 3 nights
- The flexible rate is inflated enough that 30% off still isn’t competitive
The real limitation is the minimum 3-night requirement. Many European city breaks run shorter than this, which pushes the offer toward leisure travelers on longer vacations rather than business travelers or weekend warriors.
Bottom Line
Accor’s Black Friday sale delivers a functional discount for travelers with compatible plans, but it’s not a game-changing promotion. If you’re booking 3+ nights in Europe or North Africa between December and March anyway, take the 30% off. If you’re trying to force a trip to fit the terms, you’re probably better off waiting for a more flexible offer.
